Catalog Entries |
Summer 2023
05/15/2024 |
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| MKT 09372 - Retailing |
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This course examines retailing as marketing distribution strategy. Specifically, the course focuses on the development and implementation of strategies and tactics in a highly competitive and changing environment. Projects and team-work are a key component of the course requiring students to engage in field study and report on the findings.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing & Business Info Sys Department Course Attributes: Catalog Course, Undergrad Lvl crses 0-499 |
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